The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

Front Cover
John Wiley & Sons, Apr 22, 2005 - Business & Economics - 384 pages
1 Review
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
 

What people are saying - Write a review

User Review - Flag as inappropriate

Bryan has recommended Haroon and I read before the Council Big Day Out

Contents

Part 2 EIGHT NARRATIVE PATTERNS
45
Part 3 PUTTING IT ALL TOGETHER
245
NOTES
305
BIBLIOGRAPHY
323
ACKNOWLEDGMENTS
335
ABOUT THE AUTHOR
337
WRITE TO THE AUTHOR
339
INDEX
341
Copyright

Other editions - View all

Common terms and phrases

About the author (2005)

Stephen Denning is a private consultant specializing in knowledge management and organizational storytelling. His clients include GE, IBM, Shell, McDonald's, and the U.S. Army, among others. He is the author of the acclaimed books Squirrel Inc., from Jossey-Bass, and The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.

Bibliographic information