What people are saying - Write a review
We haven't found any reviews in the usual places.
What Costs Bus1nessmen Say Are Market1ng Costs
Ava1lable OrderGett1ng Ingred1ents
6 other sections not shown
accept accurate actual adjust advertising artistry basic basis budget business executive businessmen catalogues chapter commitments companies we visited company's competitors conflicts cost data cost figures credit rating day-to-day operations deciding decisions developed distribution cost accounting distributors dollars efficiency engineers established estimate expenditures experience factory costs factory overhead facts Federal Trade Commission forces frequently getting orders Harvard Business School important in-come incurred instance jobbers labor large number limited looking loss statement lower factory machine management of marketing manu Manufacturing Company marketing cost pattern ment methods norm observed obviously order-getting ingredients order-getting techniques out-go pany performance personal selling planning potential customers problem product design production costs purchaser purpose reason reduce relationships reliable reported responsibility sales capacity sales manager salesmen selling expense sold spend standards status quo territories things tions typical unit variations