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REVIEW OF LITERATURE
METHOD OF PROCEDURE
DISCUSSION OF DATA
6 other sections not shown
A U D SD acquaintance with user APPAREL BY UNIVERSITY attitudes August 28 CD CD CD CD H CD rH CD characteristics of disposable CM CM CM concern for satisfying Distribution of Responses durability EMOTIONAL FACTORS PROVIDING FACTORS PROVIDING SATISFACTION H CD H O CD H rH interest in disposable Likert scale majority of respondents marketing potential need for disposables nonwoven disposables nonwoven fabrics Paper Dress Percentage Distribution physical characteristics posable apparel purchasing disposable apparel questionnaire rayon RESPONSES TOWARD ECONOMIC RESPONSES TOWARD EMOTIONAL rH CM rH rH H rH rH rH SA A U D SD satisfying economic needs satisfying emotional needs Scott Paper Company think disposable clothing Travel Wear category university men University of Wisconsin university women users of disposable wardrobe for disposable wear disposable clothing Whitman women will express Women's Wear Daily