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STANDINS FOR REALITY
SELLING AIDS IN THE SEVEN STEPS
12 other sections not shown
advantages advertising attention audience beaded screen buying camera Chapter color communication company's consumer cost customers dealers demonstration device discussion distributors dramatic effective selling aids emotional employees equipment feel film presentation filmstrip flipchart presentation foot-lamberts give hearing ideas image brightness industrial instrument interest light machine materials matte screen meaning medium ment merchandise mind national sales meeting nonverbal communication opinion overhead projector periodic sentence personal selling photographs presentation step printed words problems projected pictures projector prospect public relations radio recorded selling presentation sales manager sales promotion salesman scenes schools screen characters selling argument selling situation sense skilled slide projector slides social facilitation sound film sound motion picture sound slidefilm presentation speak speaker specific publics spoken words sponsored films stockholders story subject matter tion tures verbalization viewers visual aids voice writing