The More You Show the More You Sell: A Management Guide for Selecting, Creating, and Using Profit Producing Selling Aids |
Contents
TALK IS NOT CHEAP FOR SALESMEN | 1 |
STANDINS FOR REALITY | 15 |
Categories of Selling Aids | 21 |
Copyright | |
18 other sections not shown
Common terms and phrases
advantages advertising attention audi audience beaded screen buying camera chain store Chapter color communication company's cost customers demonstration device discussion documentary film dramatic duplicates effective sound emotional employees equipment especially express feel film presentation filmstrip flipchart presentation foot-lamberts give hearing ideas image brightness industrial interest machine materials matte screen meaning medium ment merchandise mind national sales meeting non-image brightness opinion overhead projector periodic sentence personal selling photographs printed words problems projected pictures projector promotion prospect radio recorded selling presentation sales manager sales promotion salesman scenes schools screen characters selling argument selling situation skilled slide projector social facilitation sound film sound motion picture sound slidefilm presentation speak speaker specific publics speech spoken words sponsored films stockholders subject matter talk techniques tion transparencies tures verbalization viewers visual aids voice writing