The New Corporate Strategy
Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today' s changing economy... The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today' s business environment. Here' s how to set your company' s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy... " Vintage Ansoff, with the kind of updating and currency one would expect from him." -- E. Kirby Warren Professor of Management and Vice Dean, Columbia University " Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." -- Henry Mintzberg Bronfman Professor, McGill University " Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work.&quo -- Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy
What people are saying - Write a review
We haven't found any reviews in the usual places.
A Model for Strategic Decisions
A Practical System of Objectives
16 other sections not shown
acquisition alternatives approach basic Boston Consulting Group budget business firm capability capital investment theory Chapter characteristics common competence competitive analysis competitive profiles competitive strategy competitors concept concern conglomerate costs culture customers demand discussed diversification economic effect entrepreneurial entry environment environmental evaluation example expected value Figure firm’s flexibility forecast future game theory goals growth vector Henry Mintzberg historical Igor Ansoff Implanting Strategic Management implementation incremental industry internal internationalization joint effects logic long-term major market share measure method operating opportunities optimize organization organizational performance Peter Drucker portfolio strategy posture potential present portfolio priorities product differentiation product-market profitability R O I resistance response result risk Search of Excellence skills strategic activity strategic business areas strategic change strategic decisions strategic development strategic planning strategic problem strategy formulation structure sub-industries success synergistic synergy Table tegic top management turbulence typically yardstick