The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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John Wiley & Sons, Jun 4, 2007 - Business & Economics - 275 pages
16 Reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
 

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NonProfits Should Read

User Review  - vickibonhill - Overstock.com

I read this and then ordered a copy for the Communications Director at a nonprofit I volunteer with. Nonprofits could learn a lot about using the Internet effectively to market and raise funds. Read full review

The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

User Review  - Not Available - Book Verdict

Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to ... Read full review

Contents

I
xxi
II
1
III
3
IV
15
V
27
VI
41
VII
43
VIII
61
XIV
113
XV
133
XVI
143
XVII
151
XVIII
167
XIX
179
XX
193
XXI
201

IX
69
X
77
XI
91
XII
101
XIII
111
XXII
217
XXIII
229
XXIV
241
XXV
253
Copyright

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About the author (2007)

David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

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