The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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NonProfits Should ReadUser Review - vickibonhill - Overstock.com
I read this and then ordered a copy for the Communications Director at a nonprofit I volunteer with. Nonprofits could learn a lot about using the Internet effectively to market and raise funds. Read full review
The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directlyUser Review - Not Available - Book Verdict
Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to ... Read full review