The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Front Cover
John Wiley & Sons, Jun 4, 2007 - Business & Economics - 275 pages
22 Reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
 

What people are saying - Write a review

User ratings

5 stars
9
4 stars
11
3 stars
2
2 stars
0
1 star
0

LibraryThing Review

User Review  - jlcarroll - LibraryThing

I label this a must read for anyone who is involved in or oversees business marketing, public relations and advertising. You're sure to come away with a whole new outlook on the importance of changing your approach to Internet marketing Read full review

LibraryThing Review

User Review  - davedonelson - LibraryThing

I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of ... Read full review

Contents

I
xxi
II
1
III
3
IV
15
V
27
VI
41
VII
43
VIII
61
XIV
113
XV
133
XVI
143
XVII
151
XVIII
167
XIX
179
XX
193
XXI
201

IX
69
X
77
XI
91
XII
101
XIII
111
XXII
217
XXIII
229
XXIV
241
XXV
253
Copyright

Other editions - View all

Common terms and phrases

About the author (2007)

David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

Bibliographic information