The nonprofit handbook: Fund raising, Volume 1

Front Cover
Fund-raising is the driving force behind every nonprofit organization. This book explains this complicated process that involves everything from direct mail and telephone solicitation to planned giving and corporate sponsorship.

Part of the new NSFRE/Wiley Fund Development Series.
-- The author has been instrumental in developing and teaching fund-raising courses for several major fund-raising associations.
-- Addresses specialized nonprofit organizations such as grassroots, religious and international groups.
-- Provides thorough analysis and exposition on annual and major giving.

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About the author (2000)

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.