The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets
Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.
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Planning Scheduling Budgeting
People Who Can Help You and Where to Find Them
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advertising agency annual report artwork black-and-white body copy booklet budget buyers camera-ready catalog changes clients color copywriter copywriter's rough corporate cost cover create customers design studios desktop publishing direct mail Direct Marketing disk dots per inch drawings electronic employees envelope example firm flier free-lance give graph graphic artist graphic designer halftone headlines Here's Herschell Gordon Lewis highlight hire illustrations industry inquiry fulfillment laser printer layout letter look mail-order catalog material mechanical newsletter number of pages order form organization package page layout personal computer phone number photographer phototypesetting picture piece of literature product or service promotional literature prospects reader reply card reproduced sales literature sales pitch salespeople selling sheet specific style supplier technical technical writing technique tell tion typesetting vendors visuals writing