The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

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Wiley, Jul 22, 1994 - Business & Economics - 237 pages
Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

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Contents

Preface
1
Planning Scheduling Budgeting
20
People Who Can Help You and Where to Find Them
40
Copyright

11 other sections not shown

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About the author (1994)

Robert W. Bly has more than twenty-five years experience as a copywriter specializing in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books. Bob and his wife, Amy, have two sons.

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