The Power of Corporate Communication: Crafting the Voice and Image of Your Business

Paul A Argenti, Janis Forman

McGraw Hill Professional, Jun 28, 2002 - Business & Economics - 294 pages

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

Contents

• I: 1
• II: 17
• III: 37

About the author

Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouth's Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business School's Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tuck's Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.

Bibliographic information

• Title: The Power of Corporate Communication: Crafting the Voice and Image of Your Business
• Authors: Paul A Argenti, Janis Forman
• Edition: illustrated
• Publisher: McGraw Hill Professional, 2002
• ISBN: 0071379495, 9780071379496
• Length: 294 pages
• Subjects: Business & Economics / Business Communication / General; Business & Economics / Corporate & Business History; Business & Economics / Entrepreneurship; Business & Economics / General; Business & Economics / Leadership; Business & Economics / Management; Business & Economics / Personal Finance / General; Business & Economics / Personal Finance / Investing; Technology & Engineering / Technical Writing