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Scope and Purpose
A Model of the Communication Process
Determinants of Effect
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affect analysis analyze argument attitudes believe central nervous system channel comcom communica communication behavior communication process communication situation communication source concept connotative meaning decode define denotative meaning determine develop dictionary distal stimulus elements empathy encoder enthymeme example expectations factors feedback flips given goal human implies inductive inferences ingredients intended interdependence internal interpret judgments kind language learning look munication norms null hypothesis objects observations occur operational definition organism perceived perceptions person physical reality physical world point of view position predictions premises prescriptive grammar principles probability produce proximal stimulus purpose refer response reward role role-behaviors role-taking S. I. Hayakawa sentence set of behaviors smoogles social system source and receiver source's specific statement of fact stimulus structural meaning Suggestions for Thought syllogism symbols talk term theory things tion true unconditioned stimulus understand Wilbur Schramm words