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Part IIGetting Fun Out of Life
Part IIIWinning Social Prestige
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accept achieve advertising appearance arettes attitude automobile bathing Beau Brummel beauty become behavior body body odor boss brand cake of soap cause cigarette clothes constipation cook cosmetics courage daytime serials democracy desire discover dislike dream drink driving eater effect emotional enjoy ERNEST DICHTER everyday living Ewing Galloway experience fact factors fear feeling of security fetishes give goal habits happiness housewife human individual influence inhibitions interest interviewed Kate Smith kind lather listening look marriage married ments mind modern moving pictures never obesity odor ourselves person pleasant pleasure possessive primitive problems psychological psychologist qualities radio radio dramas reactions realize reason respondents rye bread satisfaction sense smoke soap operas successful symbol tasks taste things Thorsten Veblen tion Unconscious Mind understand vitamins wear white bread woman women worry young