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Technological Trends in Hardware and Software
Targeting the Market
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1981 COMPANY PROFILE 20 percent royalty actively solicit adventure games annual buying limit Apple arcade games Atari Atari Program Exchange Author's guide available Average Company Response bookstores business and professional bution Channels buying outlook increasing buys personal productivity buys recreation cassette tape catalogs Commodore 64 Complete doc Complete documentation required computer stores consumer electronics stores CP/M department stores development and acquisitions direct mail director of software discount stores Distribution Chan Distribution Channels Distribution Rights Established 1981 COMPANY exclusive floppy disk GUIDELINES Preferred Medium IBM PC Initial docu mass merchandisers mentation required Micros MS-DOS negotiable royalty paid Operating Sys Operating Systems outright purchase P.O. Box packages Payment percent royalty paid Plugging president Established professional management Recent Titles rejected programs returned royalty or outright royalty paid quarterly Sierra On-Line Software Publishing software stores sponse SUBMISSION GUIDELINES Preferred tems tles toy stores TRS-80 Color Computer umentation required users video stores weeks