The Sports Event Management and Marketing Playbook

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Wiley, 2005 - Business & Economics - 478 pages
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A proven framework to envision, plan, fund, and produce sports events

The authoritative guide to sports event management and marketing

"To know how to orchestrate a sports event is to know how our industry works. The NHL, under Frank Supovitz’s stewardship, has been a consistent leader at making its events grow its business and enhance its brand."
–Mike Golub, Senior Vice President of Business Operations for the NBA Memphis Grizzlies

"Only with the right strategic plan can sports events maximize the revenues for organizers and host venues, and drive exposure for sponsor partners. This guide offers practical advice to ensure you come up with a winning formula."
–Mark Bisson, Editor, Stadia magazine

"The Sports Event Management and Marketing Playbook is a step-by-step guide designed to help you stage events that surpass their goals, whether at your community’s recreation center or in front of a worldwide television audience."
–Wayne Gretzky

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who’s in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level–from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

  • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
  • "Coach’s Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

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Contents

The Evolution of Sports Event Marketing
5
The Sports Event Golden Rule
11
Defining and Developing Objectives Strategies
17
Copyright

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Events Management

No preview available - 2006

About the author (2005)

FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League?s events and entertainment department.

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