The Sports Event Management and Marketing Playbook
A proven framework to envision, plan, fund, and produce sports events
The authoritative guide to sports event management and marketing
"To know how to orchestrate a sports event is to know how our industry works. The NHL, under Frank Supovitz’s stewardship, has been a consistent leader at making its events grow its business and enhance its brand."
"Only with the right strategic plan can sports events maximize the revenues for organizers and host venues, and drive exposure for sponsor partners. This guide offers practical advice to ensure you come up with a winning formula."
"The Sports Event Management and Marketing Playbook is a step-by-step guide designed to help you stage events that surpass their goals, whether at your community’s recreation center or in front of a worldwide television audience."
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who’s in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level–from the community to the global stage.
Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:
The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP
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The Evolution of Sports Event Marketing
The Sports Event Golden Rule
Defining and Developing Objectives Strategies
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