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About this book
The nature of typographic design
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advertisement alphabet appearance basic Bauhaus bold booklet border British Standard capitals catalogue column copy cost cover decorative display double spread drawing economic effect envelope example exercise factors folder foredge fount graphic design grid heading horizontal illustration important italic layout legibility letter letterheading letterpress letterpress printing letterspacing limited lithography logical London lowercase machine main line margins maximum measure method Monotype Monotype Corporation National Graphical Association newspaper normal number of pages optical paper size paper surface photograph photolithography Pindar plates point size position possible practice Prepare principles printed black printed red printer problems produce proportions reader rectangles rules sanserif Scottish Opera shape space specified specimen sheets stationery student style suitable text pages tonal value trimmed type area type lines type matter type sizes type specimen typeface typesetting typographic design vertical axis visual Walbaum width words