Theory of Media Literacy: A Cognitive ApproachOur society has become characterized by aggressive media. Information is constantly at our fingertips whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter's theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written over the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect i |
Contents
Definitions and Distinctions | 42 |
The Media Literacy Model | 64 |
The Foundational Knowledge Structures | 74 |
Copyright | |
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Common terms and phrases
active mediation analysis argue association attention audience Aufderheide automatic processing availability heuristic aware behavior believe Butterfly effect challenge chapter characteristics co-viewing cognitive Cognitive psychologists Communication competencies conscious construct meaning continuum crime critical curriculum decisions definition develop dissonance drive efficiency effort elements emotional entertainment evaluate example factors faulty filtering fully specified goals heuristic images important increase individual induction influence information processing knowledge structures linked look mass media meaning construction meaning matching meaning-construction meaning-matching task media content media education media effects media exposures media influence media literacy media literate media messages motivated movie Nathanson negative effects node options parents partially specified problems patterns personal locus perspective programs recognize referents representative heuristic requires risk schema scholars screen shortcuts skills social story strategy techniques television theory of media tion trigger types understand viewing violence watch words
References to this book
Communication Mosaics: An Introduction to the Field of Communication Julia T. Wood No preview available - 2005 |
Harm and offence in media content: a review of the evidence Andrea Millwood Hargrave,Sonia M. Livingstone No preview available - 2006 |