Think Bigger: Developing a Successful Big Data Strategy for Your Business

Front Cover
AMACOM, Apr 3, 2014 - Business & Economics - 288 pages

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.T. department.

Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this helpful resource covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses.

In Think Bigger, you will find guidance on topics such as:

  • how to ensure security,
  • respecting the privacy rights of consumers,
  • and how big data is impacting specific industries--and where opportunities can be found.

Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

 

Contents

1 The History of Big Data
1
2 What is Big Data?
5
3 Big Data Trends
23
4 Big Data Technologies
58
5 Big Data Privacy Ethics And Security
71
6 Big Data in your Organization
93
7 Big Data by Industry
149
8 The Future of Big Data
225
Glossary
233
Notes
241
Index
265
About the Author
278
Free Sample Chapter from Wiki Management
279
About Amacom
305
Copyright

Other editions - View all

Think Bigger: Developing a Successful Big Data Strategy for Your Business
Mark Van Rijmenam
No preview available - 2014
Think Bigger: Developing a Successful Big Data Strategy for Your Business
Mark Van Rijmenam
No preview available - 2014

Common terms and phrases

able addition algorithms amounts of data analysis analyze become behavior better Big Data Scientists Big Data solution Big Data startups Big Data strategy Big Data technologies Big Data tools cars Chief Data Officer collected combined consumers create customers database datasets develop drive employees enable ensure Etihad Airways exabytes example Facebook future gamification Google governments Hadoop identify improve increase industry innovation Internet of Things LinkedIn machines MapReduce massive amounts million mobile devices monitor Netflix open-source open-source tools optimize percent perform petabytes platform possible predictive analytics public data quantified-self real-time requires risk semantic web smart smartphones social data social media social networks stored T-Mobile USA terabytes tion tweets understand users vast amounts visualizations Walmart Warner Cable zettabytes

About the author (2014)

Mark van Rijmenam is the founder and CEO of Datafloq.com. He is an expert on AI, Blockchain and Big Data, a highly sought-after speaker and author of the book Think Bigger. He is also co-author of the book Blockchain: Transforming Your Business and Our World, on how blockchain can be used for social good. He is named a global top 10 Big Data influencer and one of the most influential Blockchain people. He is pursuing a PhD at the University of Technology, Sydney on how organizations should deal with Big Data, Blockchain and AI and he is a faculty member of the Blockchain Research Institute.

Bibliographic information

TitleThink Bigger: Developing a Successful Big Data Strategy for Your Business
AuthorMark Van Rijmenam
Editionreprint
PublisherAMACOM, 2014
ISBN0814434169, 9780814434161
Length288 pages
Subjects ›  › 

Business & Economics / Consumer Behavior
Business & Economics / Development / Business Development
Business & Economics / Industries / Computers & Information Technology
Business & Economics / Strategic Planning
  
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