This Sermon Brought to You by Rocky Balboa, Now Playing in Theaters: Commercial Media Criticism and Literacy for Today's Church Leader
"Considering the increasing level of commercial media saturation in today's culture and competitive state of the entertainment media industries, the objective of this project is to elucidate political-economic and semiotic-symbolic perspectives as modes of analysis that should be applied to the emerging advertising methods and tactics Hollywood movie studios are using to specifically appeal to church audiences. The integral concern for this project is helping pastors and church leaders understand how the political-economic nature of commercial media and the meaning-making apparatus of advertising are acting in concert on the cultural, social and spiritual domain of the church. The outcome of this project is a media literacy seminar presentation for pastors and church leaders specific to the promotional marketing and advertising of all forms of commercial media."--Leaf iv.
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