This Business of Television
Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television.
• Practical and comprehensive—the only book of its kind!
• More than 300 American colleges and universities have television curriculums
• Revised edition focuses on the changing world market for television
• Replaces ISBN 0-8230-7704-7
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addition advertising affiliates AFTRA agency agreement assets audience brand broadcast networks budget cable networks cable operators cable systems cable television Canadian Canal+ Cartoon Network channels client Comcast comedy commercial contract corporation costs coverage creative deal director DIRECTV distribution Distributor drama employees entertainment ESPN example fees film FOXTEL funding game shows gramming History Channel home video households Internet investment largest Law & Order license limited LPTV magazine media companies ment million motion picture movie NBC Universal negotiated Nickelodeon ownership party payment percent performers popular prime-time production company profit public television radio ratings reality shows recoupment regulation revenues rules satellite schedule sell sold specific studio syndicated television networks television program television stations tion typically Viacom viewers