Trading Up: The New American Luxury

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Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies. First serial, Harvard Business Review. 35,000 first printing.

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I mostly picked this up because it was the best choice at the airport bookstore, but I had also read intriguing reviews. And I figured I was one of the consumers this book is about; I buy many of the ... Read full review

Contents

An Overview
3
The Spenders and Their Needs
23
The Creators and Their Goods
48
Copyright

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