Trading Up: The New American Luxury

Front Cover
From Williams-Sonoma to Victoria's Secret, Trading Up explores what's driving the move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon.

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User Review  - kristenn - LibraryThing

I mostly picked this up because it was the best choice at the airport bookstore, but I had also read intriguing reviews. And I figured I was one of the consumers this book is about; I buy many of the ... Read full review


An Overview
The Spenders and Their Needs
The Creators and Their Goods

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