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Tracking Automotive Intentions and Imagery A Case Study
Todays Single Source Issues The Research
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1988 Copyright A.C. NIELSEN activity adstock advertising awareness Advertising Research Foundation analysis analytical ARF Tracking Marketplace Brand Manager Campbell Campbell Soup Company causal data changes Chart Chevrolet Celebrity consumer promotion Copyright 1988 coupons data base data overload database Decision Support effect evaluate experience Figure Ford LTD Ford Taurus GRPs households Hyatt Regency 0'Hare-Chicago image attributes impact industry integrated look manufacturer marketing research Marketplace Performance Workshop measures Nielsen Oldsmobile Ciera packaged panel data Performance Workshop Hyatt personal interviewing price cut product movement programs provides purchase question Regency 0'Hare-Chicago June reported Research Companies result sales share SAMI SAMI/Burke scanner data segment Share of Voice shelf allocation single source data Single Source Issues slide specific strategies supermarket Taurus telephone interviewing television test marketing today's Toyota Cressida Tracking Marketplace Performance tracking research tracking studies trade promotion trends Workshop Hyatt Regency