Transforming Science and Technology Systems - The Endless Transition?

Front Cover
Werner Meske
IOS Press, 1998 - Europe, Eastern - 375 pages
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MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Available with InfoTracr Student Collections http: //gocengage.com/infotrac.
 

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Contents

The Transformation of Actors and Activities W Meske 3
27
Human Resources and the Renewal of the Science and Technology System
40
The Role of Foreign Direct Investment in Science Technology Transformation
49
Beyond the Endless Frontier H Etzkowitz
57
Past Present and Future J Imre
69
Towards a New Innovation Pattem in the Czech Republic K Miiller
83
Institutional Transformation of the STS in Poland J Kozlowski
90
The Slovenian ST Transition P Stanovnik
98
The Emergence of Innovative Firms in Estonia M Paasi
211
Evidence
222
Industrial RD in Slovakia Zajac
235
Industrial RD Reform in Romania S Sandu
244
The Struggle for the Survival of Industrial RD in Bulgaria K Simeonova
253
DemandOriented ST Policies as an Altemative Strategy for PostSocialist
266
The Role of Westem Research Institutes in Future Knowledge Markets
277
Introducing the East into Intemational Scientific Networks J Kristapsons
295

Transformation of RD Systems in the Baltic States H Martinson I Dagyte
117
Toward a National STS in Ukraine B Malitsky V Onoprienko and L Kavunenko
129
What Can We Leam from the Slow Pace of Reform of Basic Research in Russia
141
What is the Fate of ST in the Republic of Moldova? KG Kramarenko
150
From Plan to Market ST Policy Reform in Vietnam D D Thinh
160
Losers and Winners
171
Altemative Approaches to Industrial RD Institutes in Hungary and Russia
183
How to Ensure a Future for Industrial RD Institutes in Russia? M Tichonova
198
The Black Sea Marine Project 0 Ontuata
306
Tools for Creating Accountability and Trust in Transnational ST Projects
314
Experiences from Slovene German
323
Resume and Outlook
339
An Economic Perspective
346
Index
361
Author Index
375
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