Trends and Issues in Global Tourism 2011
Roland Conrady, Martin Buck
Springer Science & Business Media, Feb 4, 2011 - Business & Economics - 342 pages
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Challenges in Global Aviation Management
Hospitality Management in a Changing Environment
Product Branding Promotion
Identifying New Opportunities
Costs Yield Success
Help or Hindrance?
Beyond the Boundaries of the Tourism Industry
Other editions - View all
Accor activities Air Berlin airline airports ancillary revenue aviation sector behaviour Berlin Heidelberg 2011 biofuels brand Buck eds budget hotel business travel business trip chain China Chinese church climate change companies company’s concept Conrady consumers Corporate Social Responsibility costs countries create crisis culture customers destinations ecological economic efficiency emotions employees energy environment environmental Europe European event controlling example Facebook gay community gay tourism Germany Global Tourism 2011 growth guests holiday hospitality industry impacts important increase innovation Internet investment Issues in Global Louvre Hotels luxury measures million North Frisian Islands offers one’s organisation outbound travel potential rooms Ryanair segment social media Social Responsibility Source South Tyrol spiritual tourism Springer-Verlag Berlin Heidelberg stakeholder strategy suppliers sustainable target groups term tion tour operators tourism industry transport Travel Monitor Travelodge Trends and Issues UNWTO vacation