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The rise of Industrial exhibitions
Growth of trade fairs around World War I and development up
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achieve activities advertising already analysis answer approach aspect branch building buyers carried chapter characteristics clear communication complex concept concerned connection consumer contacts costs countries decision demand direct discussed distribution Dutch economic effect environment especially established European evaluation example exhibitions exhibitors extent fact figures firms foreign function further German give given hand held important increasing indicate industrial influence interest less limited machines Mart means measures medium mentioned motives nature Netherlands objectives obtained occur offered organized owing participants percentages period phase planning possible practice present problems promotion question regard relation relatively representative sample sector seen specialized stand structure technical trade fair trends Utrecht various visitors West whilst World