Trust: The Secret Weapon of Effective Business Leaders

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St. Martin's Publishing Group, Feb 20, 2007 - Business & Economics - 240 pages

TRUST: The Secret Weapon of Effective Business Leaders taps into a powerful current in American business – the importance of trust in a business's corporate strategy. In today's environment, leaders who add the most value to their companies tend to make decisions based not on short-term financial goals, but on strongly-held values. They develop a reservoir of trust among their key stakeholders and use it to speak frankly as challenges arise. These leaders are inspired by an adherence to principles that form, for each of them, a platform of rock-solid values they will not violate.

TRUST brings into vivid focus the characteristics that make today's leaders successful, and the principles and techniques they use to earn the confidence of employees, colleagues, customers and the public. Using dozens of interviews with top business leaders, as well as real-life anecdotes and situations, CEO and business adviser Kathy Bloomgarden offers practical recommendations that can be applied by anyone, whether a corporate CEO, an executive of a not-for-profit organization, a politician, a division president, or even an ambitious young person at the beginning of his or her career.


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1 Trusted Leadership as an Imperative for Success
2 Profitable Responsibility
3 To Tell the Truth
4 Seizing Opportunity from Disaster
The Benefits of Taking Critics Inside
6 Courageous Realism Conquers Wishful Thinking
7 Riding the Technology Wave
8 Engage in the Public Policy Game
9 Respecting Culture in the Drive for Performance
The Trust Imperative A New Leadership Code

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About the author (2007)

Kathy Bloomgarden is CEO of Ruder Finn, Inc., one of the world's largest and most successful global public relations agencies. As a recognized communications advisor and confidante to some of today's most influential corporate leaders, Dr. Bloomgarden shapes communications programs that help executive teams effectively establish trust with their employees, their customers, the business community and society at large.

Dr. Bloomgarden is a member of The Council on Foreign Relations, Women's Leadership Board of Harvard University's John F. Kennedy School of Government, and the board of the Foundation for the National Institutes of Health. She frequently represents the communications industry perspective at world events such as the World Economic Forum Annual Conference in Davos and Fortune Magazine's CEO Summits, Most Powerful Women Summit and Aspen Institute Brainstorm Events. She graduated with a B.A. from Brown University, and has an M.A. and a Ph.D. from Columbia University in Political Science, as well as a certificate from the East Asian Institute. She is fluent in French, and has a working knowledge of Chinese, Italian, German and Russian.

Dr. Bloomgarden is married, with three children.

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