Turn Signals are the Facial Expressions of Automobiles

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Basic Books, 1993 - Science - 205 pages
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From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

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Turn signals are the facial expressions of automobiles

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Some years ago, Norman founded the Department of Cognitive Science at the University of California, San Diego. In a lifetime of global travel and inquisitive analysis of human foibles, he has written ... Read full review


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About the author (1993)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former ?Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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