Turn Signals are the Facial Expressions of Automobiles

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Basic Books, 1993 - Science - 205 pages
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From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.
 

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Turn signals are the facial expressions of automobiles

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Some years ago, Norman founded the Department of Cognitive Science at the University of California, San Diego. In a lifetime of global travel and inquisitive analysis of human foibles, he has written ... Read full review

Contents

The Home Magazine Kitchen
39
HighTechnology Gadgets
59
How Long Is Noon?
86
Natures Packaging
103
Turn Signals Are the Facial Expressions of Automobiles
117
Book Jackets and Science
135
Hofstadters Law
144
Coffee Cups in the Cockpit
154
Writing as Design Design as Writing
175
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About the author (1993)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former ?Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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