Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us AllJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
Contents
John E Millaiss A Childs World and the Powers of Associated Value | 38 |
Gerard Lambert and Selling the Need | 60 |
The Birth of Advocacy Advertising | 80 |
The Claus That Refreshes | 102 |
How to Advertise a Dangerous Product | 118 |
David Ogilvy and the Branding of Branding | 136 |
ThirtySecond Politics | 154 |
The Metaphysics of Wrap | 174 |
Call Now Operators Are Standing By | 194 |
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Twenty Ads That Shook the World: The Century's Most Groundbreaking ... James Twitchell No preview available - 2001 |
Common terms and phrases
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Bibliographic information
| Title | Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All |
| Author | James Twitchell |
| Edition | illustrated, reprint, revised |
| Publisher | Crown, 2001 |
| ISBN | 0609807234, 9780609807231 |
| Length | 240 pages |
| Subjects | › Business & Economics / Advertising & Promotion Business & Economics / Corporate & Business History Social Science / Popular Culture |
| Export Citation | BiBTeX EndNote RefMan |