20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All

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Three Rivers Press, 2000 - Business & Economics - 229 pages
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
 

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User Review  - LynnB - LibraryThing

Mr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review

Contents

John E Millaiss A Childs World and the Powers of Associated Value
38
Gerard Lambert and Selling the Need
60
The Birth of Advocacy Advertising
80
The Claus That Refreshes
102
How to Advertise a Dangerous Product
118
David Ogilvy and the Branding of Branding
136
ThirtySecond Politics
154
The Metaphysics of Wrap
174
Call Now Operators Are Standing By
194
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About the author (2000)

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

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