The 24-Carrot Manager

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"After years of being drivern forward by fear and intimidation, troops aren't willing to fight the battle anymore. They're leaving the ranks to join a growing number of recruits at firms that lead with carrots," say nationally renowned employee-recognition experts Adrian Gostick and Chester Elton.

In this companion volume to their successful Managing with Carrots, Gostick and Elton present a remarkable story of how a great leader can unleash human potential, creating success in either good economies or bad. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability through strategically acknowledging employee effort. How is it done? The answer is deceptively simple: with carrots.

Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company's goals in mind.


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Keep Your Eye on the Harvest
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About the author (2002)

Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York CityPremium and Incentive Show, and Chicago Motivation Show. More information is available at

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University,where he is also a guest lecturer.

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