Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
What people are saying - Write a review
This is an excellent resource for marketing on Twitter. It is jam-packed with excellent case studies and examples specific to various industries and marketing objectives, and offers a range of perspectives on best-practices from many credible sources. The chapter on Crisis Management is invaluable.
It covers a LOT of content, much of which is geared toward beginners, but seasoned Twitter users will find that the strategic advice offers wise approaches that can be adapted to almost any type of organization.
After using the book for a few months, I now view it as a valuable resource, and it sits alongside "Web Analytics: An Hour a Day" and YouTube Video Marketing: An Hour a Day" on my bookshelf.