Type in Use: Effective Typography for Electronic Publishing

Front Cover
Design Press, 1992 - Technology & Engineering - 191 pages
Type in Use is the guide to understanding and designing a publication's essential typographic elements. Organized by type application - text, headlines, subheads, breakouts, captions, and five more categories - Type in Use provides invaluable information to designers and editors who use desktop publishing equipment, as well as those who create type layouts by traditional methods. Using clear, easy-to-follow examples, each chapter describes and illustrates the principles of designing with a particular typographic element, then shows how the pros do it with carefully selected examples from a wide variety of current publications. Type in Use focuses on the standard type categories used in magazines, newsletters, and in-house documents. The ideas discussed, however, can be applied to all print media. It explains: . Why developing a logical hierarchy of type is the single most important tool for communicating; . How to choose and mix typefaces; . How to relate display type elements to unify a publication; . to create unique grids to enhance a publication's personality; . How to use white space and color; . How to use the examples as idea starters to more easily solve everyday design situations. Basing his approach on more than a decade of teaching, designing, and lecturing, Alex White has dissected publication typography into its most logical components. With over 575 illustrations and two-color throughout, this book will guide the reader to make informed type and design decisions. Type in Use is a learning tool that will be an indispensable daily reference book.

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Type in use: effective typography for electronic publishing

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Bringhurst brings a formidable range of interests and knowledge to bear on his discussion of what typography was, is, and should be. Weaving mathematics, philosophy, and poetry through his work, he ... Read full review

Contents

Headlines
26
Subheads
42
CHAPTER 4
56
Copyright

7 other sections not shown

Common terms and phrases

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