An expert in the field delivers practical information on the principles of using classic type Presents solid, how-to information swipe-file type books lack. From greeting cards to grocery-store shelves, type is all around us. And, with today's desktop publishing capabilities, more and more people are taking type into their own hands. This guide is for designers and non-professionals alike who want use type to its fullest persuasive advantage. In straight-forward terms, it explains the technical side of type and how it applies to effective design, including: history of type as well as current trends in type and typographic design; methods for customizing fonts; techniques for setting type like a pro; common typographic mistakes to avoid; proper use of signs, symbols and dingbats; guidelines for selecting the right type for the job. To enable readers to learn by example, this heavily illustrated guide presents dozens of real-life designs that demonstrate points made in the text.
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A BRIEF HISTORY OF TYPE
WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?
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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ actual adjust Adobe Adobe Type Manager Alice in Wonderland all-cap settings Aveda blocks of text brackets bullets calligraphic cap height characters color create design programs Dingbats dots per inch Doyle Partners elegant em-dash emphasis fine-tune Fontographer graphic design headlines Herb Lubalin hyphen indent initial cap International Typeface Corporation ITC Bodoni keyboard Legacy Serif legibility letter spacing letterforms ligature line length line of type line spacing lowercase Lubalin margin menu never numerals Oldstyle figures page-layout program paragraph PostScript printer printing QuarkXPress quotes readability screen fonts script serif set type shapes sizes smart Stone Serif stroke contrast style SVP Partners symbols technique thin strokes True-drawn small caps TrueType type design type family Type i fonts typeface design typesetting typographic usually versions visual alignment VSA Partners weight white space width word spacing x-height Zapf Dingbats