Typo: The Last American Typesetter, Or, How I Made and Lost $4 Million (an Entrepreneur's Education)

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Soft Skull Press, 2007 - Business & Economics - 361 pages
Two months before David Silverman’s 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father’s life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company’s last rise and fall — and with it one entrepreneur’s story of what it means to take on, run, and ultimately lose an entire life’s work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda’s fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.

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LibraryThing Review

User Review  - trav - LibraryThing

I should probably start out with a disclaimer that I was sent this book and asked to review it. I kind of hate to do that because I fear it may taint my praise for this fantastic look at American ... Read full review

It was better than cats

User Review  - dave45213 - Overstock.com

I would read it again and again.Silvermans book is interesting and enjoyable. he makes the leap from powerful and welldeveloped short stories to longer work that informs entertains and holds your attention. Read full review

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About the author (2007)

David Silverman moved up the ranks from tech geek to owner and president of Clarinda, the largest American owned typesetting and publishing company before it ceased operations due to overseas competition in 2003. He has been captain of his college computer programming team, worked in a deli, written computer manuals for IBM, designed electronic publishing systems in London, and sold “offshore” keyboarding services—he thinks he liked the deli best. He has spent a decade and a half working with the Philippines, India and China, and has a B.A. in Mathematics and Computer Science with a minor in writing from Drew University. He has published articles on technology and publishing in industry publications, including Wired magazine and Publisher’s Weekly. In addition, he has been a consultant in the industry, a frequent speaker at publishing conferences, a member of international publishing technical committees, and been a guest lecturer on the typesetting industry at New York University's master's in publishing program. David has studied writing with William Zinsser, Bill Roorbach, and Susan Shapiro, attended non-fiction writing workshops at Goucher, Marymount, and Manhattanville Colleges, performed a one person show entitled "American Loser". He has recently had a non-fiction essay accepted by Snake Nation Review and runs a monthly reading series at the Drama Book Store in New York City. (http://writersworking.blogspot.com) He currently works as an executive at Citigroup as one of the top 1% of the company's management, where he is responsible for the company's global disaster recovery program and serves on various corporate operations committee.

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