Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollars

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Soft Skull Press, Feb 1, 2009 - Business & Economics - 352 pages
Two months before David Silverman’s 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father’s life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company’s last rise and fall — and with it one entrepreneur’s story of what it means to take on, run, and ultimately lose an entire life’s work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda’s fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.
 

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LibraryThing Review

User Review  - trav - LibraryThing

I should probably start out with a disclaimer that I was sent this book and asked to review it. I kind of hate to do that because I fear it may taint my praise for this fantastic look at American ... Read full review

It was better than cats

User Review  - dave45213 - Overstock.com

I would read it again and again.Silvermans book is interesting and enjoyable. he makes the leap from powerful and welldeveloped short stories to longer work that informs entertains and holds your attention. Read full review

Contents

DrivingAugust 1999
9
Benevolent CapitalistsSeptember 1999
17
Returning to ManilaMarch 2000
61
SellingMay 2000
75
The System 36September 2000
103
Commuting to IowaJanuary 2001
137
Maalox Leaves A Chalky ResidueAugust 2001
179
We Cant Do It For ThatMarch 2002
221
The EightHundred Pound GorillaJuly 2002
279
Dem BonesDecember 2002
301
Tire FireFebruary 2003
313
Anger Denial AcceptanceMarch 2003
325
What You Need Is A Happy EndingMarch 2005
337
A Brief History of Typography
343
Glossary and Compendium of Typesetting Miscellany
347
Copyright

The LitanyMay 2002
255

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