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How Advertising is used
The Design of Publication Advertising
The Design of Direct Advertising
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A. A. Stewart adver Ampico arrangement attention and legibility binding Bodoni Bold booklet broadside color composition comprehensive layout contrast copy and illustrations cover customers decorative direct advertising display dummies effect electrotypes elements emphasis envelope F. W. Hamilton folder folding schemes four color process four sides Garamond give glossary halftones Hamilton A primer hand lettered handling heading important instance interest italic layout man's leaflet machines magazine advertising manufacturer Mass material ment Mobiloil motion naturally newspaper advertising picture primer of information printed piece printer problem publication advertising purpose reader review questions rule saddle stitched SELF-MAILING selling shape sizes space advertising student style symmetrical technical text matter texture tion tisement tone trade paper type face type matter Typographic Design Typothetae of America United Typothetae usually variety vertising W. A. Dwiggins white space York zine