Typography: macro- and microaesthetics
Chosen as one of the "most beautiful Swiss books" of 1998, Willi Kunz's explanation of the theory and practice of typographic design is an important reference for the graphic design community. An indispensable grounding in what makes design of lasting value.
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Aspects of design
Macro and microaesthetics 96
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Adrian Frutiger aesthetic Architecture of information Architecture Planning Preservation background basic bold circle Columbia Architecture Planning Columbia University Graduate column communication composition connected and static contrast create determined diagonal fonts form and counterform geometric elements geometric shape graphic design historic preservation homogeneous information Architecture interline space Kevin Roche lecture information legibility letterforms letterspace line length line structure lines of type logotype lower case letters macro Macrostructure majuscules Marshall McLuhan Merely visual space microaesthetic level Nikken Sekkei photograph picas Planning and Preservation Poster announcing program in architecture School of Architecture semantic serif set width Slab serif slant solution space is Euclidean square strokes subdivided Sulgen texture triangle type set type sizes typeface typesetting typographic design typographic elements University Graduate School upper case letters urban planning Verlag Niggli vertical band visual depth visual faculty visual quality visual structure weight word space x-height York and Paris