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REVIEW OF LITERATURE
OBJECTIVES AND HYPOTHESIS 2 8
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ADSAVE adver advertised items advertised merchandise advertised price advertised products advertised savings analysis of variance Appendix available items chain and outlet chain retailers chain store consent orders consumer Cooks Dependent Variable duration effect of chain F Value Fays Federal Trade Commission grocery chains Guys Hypothesis items advertised K-mart levels of unavailability major appliances newspaper advertisements non-food stores number of days number of items number of products offered out-of-stock conditions outlet management Penneys Percentage of Unavailability performance index price advertising products advertised Products Surveyed purchase raincheck policies rates of unavailability reduction in price regression regression analysis regular price related to unavailability Relationship of Unavailability retail chain retail food stores sale period sale price Saltford sample shoppers standard index statistics stock levels substitute sumer survey days Survey Period survey was taken surveyors Syracuse Table tion tised total number trade regulation rule UNAMEAN unavailability and overpricing unavailability rates