Uncertainty and Expectation: Strategies for the Trading of Risk

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John Wiley & Sons, Aug 5, 2005 - Business & Economics - 188 pages
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In this entertaining and thoughtful book, Gerald Ashley  sets out to explain what trading is, and lays out a modus operandi for being a  trader and investor. He draws upon market anecdotes and examples from the past,  seeking to debunk many myths surrounding financial markets, and to try and make  the reader understand the real processes, risks and rewards that drive  investment.

In particular he examines ideas in market and individual investor behaviour,  and questions the usefulness of many of todays standard investment  techniques including benchmarks, charts, analysts and 'gurus'. He also lays out  simple precepts for understanding investment risk and suggests ideas for  managing your investments in today's markets.

 

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Contents

1 Losers Anonymous
1
2 Past Masters
15
3 Basic Building Blocks
25
4 Mental Curves
41
5 Assorted Killers
61
6 Chartists Economists and Gurus
73
7 Quantumish Finance
97
8 This is the First Time since the Last Time
117
9 The Divine Right of Failure
129
10 Signposts
141
Bibliography
165
Index
167
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About the author (2005)

Gerald Ashley has over 25 years’ experience in international financial markets, having worked for banks in London, Hong Kong and Switzerland. His primary market experience is in foreign exchange, currency options, precious metals and money markets.

He is now a writer, speaker and strategic advisor on the benefits and applications of behavioural finance in banking and trading. He is a regular contributor to the financial press.

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