Uncivil Wars: Political Campaigns in a Media Age

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Bedford/St. Martin's, Sep 1, 2010 - Language Arts & Disciplines - 432 pages
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Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.

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User Review  - haeesh - LibraryThing

Highly recommended, especially now as the Presidential season is upon us. A choice quote: "...reported that trust was the most important predictor of how well voters liked a candidate and that it was ... Read full review

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About the author (2010)

Thomas Hollihan is a professor of communication at the Annenberg School for Communication at the University of Southern California. He is the author of Arguments and Arguing: The Products and Process of Human Decision Making (with Kevin Baaske) and Argument at Century's End: Reflecting on the Past and Envisioning the Future and has been published in the Quarterly Journal of Speech, Argumentation and Advocacy, Communication Quarterly, Western Journal of Communication, Southern Speech Communication Journal, Speaker and Gavel, and Debate Issues. In addition, Hollihan has served as a consultant to political candidates and elected officials and makes frequent media appearances to discuss politics and campaigns. 

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