Uncivil Wars: Political Campaigns in a Media Age
Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.
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LibraryThing ReviewUser Review - haeesh - LibraryThing
Highly recommended, especially now as the Presidential season is upon us. A choice quote: "...reported that trust was the most important predictor of how well voters liked a candidate and that it was ... Read full review