What people are saying - Write a review
We haven't found any reviews in the usual places.
from branding to target
4 other sections not shown
3.95 paperback abolition adver advertising industry aesthetic agency appeal argued aspiration audience Avon basic brand capitalism City Limits client colour commercial commodities companies consumer consumerism consumption cosmetics creative teams culture Dwight Eisenhower economic effect emotions example face Face magazine fantasy fashion favour feminist function girl groups hardback housewife ideology important Labour Party launch left's lifestyle look lt's manipulation market research Max Factor McCann Erickson means ment montage paign people's photography Picture opposite political potential problem profit propaganda radio range rational Revlon Saatchi Saatchi and Saatchi Sacha Distel selling Semiology shift Sinclair soap social socialist sophisticated spend strategy sumer sumption supermarket target market theory tion tising tive Tony Wilson Tory Vance Packard vertising whilst woman women women's magazines Woolworths worker