Understanding Business

Front Cover
Times Mirror/Mosby College Pub., 1987 - Business - 721 pages
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Contents

Career and Course Resources
3
Economic Issues Affecting Business
69
The issue of inflation
77
Forms of Business Organization
97
Corporations
104
Subchapter S corporations
110
Managing a Small Business
119
Entrepreneurship and Franchising
145
Five generations of computers
395
Helpful Computer Terms
417
Motivation of Workers
421
Human Resource Management
447
Appendix
474
Preparing for job interviews
482
3 ?+
3
Accounting Principles
515

Summary
159
D
28
Marketing Principles
165
Marketing Communication
193
Product Development and Pricing
221
Branding
229
Pricing
236
Wholesaling and Retailing
249
Retail middlemen
255
Wholesale middlemen
260
Management and Leadership
301
Organization 307
307
Control
313
Production and Operations Management
357
Tools
389
Financial Institutions Money
547
Financial Management
575
Stocks and Bonds
601
Personal Financial Planning
623
Risk Management and Insurance
641
Business Law and Ethics
667
The international market
694
Restrictions on foreign trade
702
Multinational corporations
711
Summary
717
Glossary
723
Chapter Notes
737
Author Index
743
General Index
751
Copyright

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About the author (1987)

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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