Understanding Green Business

Front Cover
AuthorHouse, 2011 - Business & Economics - 596 pages
0 Reviews
Why Understanding Green Business? With every new day society has become more aware of the increasing threats to the globe due to the non-environmentally friendly practices that have been occurring in the previous years. Due to the newfound awareness, people have taken greater lengths to pass laws, alter company policies and change their everyday lives to do their part in helping to preserve the environment and prevent any further damage. Rather than taking the easy route and continuing their habits, society is putting forth a consciousness effort to go out of their way to improve the environment in any way they can. As a collective force the going green movement will better the environment and allow further generations to enjoy a clean and productive world. How is Understanding Green Business structured? Dr. Tehrani and Dr. Sinha dedicate each chapter to a different aspect of "going green" in this book such as products, transportation, networking, research and energy alternatives. In addition, the authors discuss green careers and provide useful information on how to go about working at a green company. The future of the green movement and its impacts are mentioned so as to provide a potential impact of current changes in the future. It also shows a possible interpretation of how the future green movement shall be exercised. Who is this book for? This book has been created as the core textbook for Business professionals, industry practitioners, academicians and students who would like to hone their business skills, and keep up with the latest trends in Green Business. As a result, Understanding Green Business will support students pursuing a master degree in MBA, Certificate in Management or a Diploma in Management and/or Business while undergraduate students in business programs.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

About the author (2011)

Dr. Nik Tehrani (Majid Nikanjam Tehrani) teaches E-Business, Management, and Marketing courses at California State University - East Bay, University of California, Berkeley extension, and Northwestern Polytechnic University in Fremont, CA. He earned his PhD in Business Administration with a specialization in Electronic Commerce from Northcentral University, holds an MBA with a specialization in Executive Management from Pepperdine University and a BS in Electrical Engineering.Dr. Tehrani is also the President and CEO of Savitron, Inc., an Electronic Manufacturing Solution Company. Prior to Savitron, he was the Global Director of Program Management at Sanmina-SCI, a leading EMS provider focused on delivering complete end-to-end manufacturing capabilities and highly complex solutions to technology companies around the world; the managing director and founder of Majital Solutions, a Manufacturing and Engineering Consulting Company; VP of Sales and Engineering of ACI, an Electronic Manufacturing Company; and VP of Operations of CoMan Manufacturing, Inc.Dr. Tehrani has been able to supplement his teaching with professional experiences; spending over 20 years as a high-level executive for various companies in the Silicon Valley has enhanced the body of experiential knowledge he possesses and enabled him to pass on practical as well as theoretical information to his students. As the author of an MBA textbook, Contemporary Marketing Mix for the Digital Era, he has translated these experiences into applied learning theories, exposing the limitations of the traditional practices of marketers.Recently, his paper titled Green Alternative Energy was published at the Global Energy Conference (GEC) organized by NPU in October 2010 along with papers from other scholars from Stanford University and MIT. Other papers Dr. Tehrani has published are E-Marketing Planning: Recognizing the Limitations of the Conventional 4Ps of the Marketing Mix in Applying to Today's E-Business Environment, Journal of Technology and Business, 2006; Achieving Superior Results from the Mature Market through E-Marketing Planning, ProQuest/UMI, 2008; and A Futuristic View of American Economy, Journal of Technology and Business, 2009.Dr. Tehrani also advises and mentors graduate students, being selected nearly every semester by MBA students at Northwestern Polytechnic University as a graduate project advisor. He is also a member of the Doctorate of Business Administration Committee at Northwestern Polytechnic University and often serves as a dissertation committee Chair or member. Dr. Tehrani has taught Management, E-Marketing, Business and management courses at Oulu Polytechnic University in Oulu, Finland; Shanxi Administrative University in Tai Yuan, China; Universidad Del Pacifico in Santiago, Chile; and Austin College in Vancouver, Canada.In addition, Dr. Tehrani is a member of various prestigious organizations such as the Institute of Electrical and Electronics Engineers (IEEE), Grade Member; United Nations Association of the United States; Common Wealth Club of California; New York Academy of Sciences; American Marketing Association; Higher Education Management Group; Renewable Energy Technology Inventions Group; and Worldwide Management Consultants.Dr. Tehrani can be reached at nik@niktehrani.com. For more information please visit www.niktehrani.com.Dr. Swapna Sinha, CEO of a business and technology consulting start up company, is an entrepreneur, investor, educator, consultant, corporate trainer, project management professional, and a mentor to several Bay Area companies and executives.He has a Doctorate in Business Administration with an emphasis on Strategy and International Business from Golden Gate University, San Francisco, California. Dr. Sinha brings a rich experience of twenty years, having worked in leading FORTUNE 500 companies and has diverse experience from tire, management education, oil, IT consulting and banking industries. Dr. Sinha has acted on

Bibliographic information