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POSING THE CHALLENGE 7 Marketers fiddle while consumers burn E B Weiss
The consumer movement Kenneth Damewn
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action adver advertising's attitudes basic Better Business Bureau brand businessmen buyers changes chil claims commercial committee competition concern consider consumer education consumer movement consumer program consumerist copy testing corporate cost critics decision distribution economic effective efforts Esther Peterson Ex-cis-or example executives Exhibit fact Federal Federal Trade Commission function Giant Giant Food groups Harvard Business School Harvard College impact important industry ingredients interest issues labels legislation liability long-run major manufacturer marketing concept marketplace material ment needs nomic nutrition objective organization packaging panies performance positive practices problems prod product safety profit promotion protection questions Ralph Nader regulation result retailers sales promotion self-regulation seller selling Sesame Street social specific standards strict liability sumer tion tional tising tive trade associations trademark ucts vertising Vice President