Understanding Business

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McGraw-Hill, 2002 - Business - 711 pages
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Contents

Preface
xviii
Getting Ready for Prime Time
l
Getting ready for Prime Time
2
Copyright

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About the author (2002)

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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