What people are saying - Write a review
We haven't found any reviews in the usual places.
PROLOGUE CAREER AND COURSE RESOURCES
TRENDS AFFECTING BUSINESS
101 other sections not shown
Other editions - View all
advertising benefits brand name called career cereal changes chapter communication competition computer-aided design computer-aided manufacturing concept consumer cooperation corporate cost countries create customers decisions discuss distribution economic employees entrepreneurs entrepreneurship environmental scan example Fiberrific Figure firms franchise functions Gantt chart global goals idea important increase industrial inventory involved labor leadership look major managerial manufacturing marketing mix marketing research materials requirement planning McDonald's middlemen million motivation operations organizational organizational culture owners package partners partnership percent planning potential problems profit programs PROGRESS CHECK Ralston Purina Company responsibility retailers robots sales promotion selling skills small businesses sole proprietorships Source strategy success suppliers trends union United Wall Street Journal wants and needs wholesalers workers