Understanding business

Front Cover
Irwin, 1993 - Business & Economics - 893 pages
2 Reviews
Includes glossary & index.

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Contents

PROLOGUE CAREER AND COURSE RESOURCES
4
PART I
6
TRENDS AFFECTING BUSINESS
22
Copyright

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About the author (1993)

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.