Understanding mass communication

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Houghton Mifflin, 1988 - Language Arts & Disciplines - 568 pages
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Contents

THE NATURE OF MASS COMMUNICATION l
6
Facetoface and Mass
20
Print as a Medium
39
William Randolph Hearst
50
Motion Pictures
57
Broadcasting
67
Summary
79
3
86
Summary
266
Advertising as Communication
272
Whats in a Name?
284
Public Relations
295
Research About Public Relations
308
and Standards
324
The Auxiliaries
337
The Syndicates
347

The Media as Businesses
95
Journalism vs
102
Political Controls on the Media
109
Radio Marti Information
124
THE COMMUNICATION INDUSTRIES
139
B O X 5 The Great Entertainer?
154
Magazines
163
Books
171
The Future of the Print Media
177
The Electronic Media
181
Radio
197
An Extension of Television
213
The Movies
219
Film as an Industry
230
The movie audience
236
Criticism and Awards
242
What are the New Technologies?
253
Rater
354
Summary
362
The Phonograph and the Record
365
America Enters the Jazz Age
378
Industry
382
Popular Music Records
391
Summary
399
14
405
Research Strategies
428
Summary
440
ects of the Media on Society and Culture
477
Setting Our Agenda
485
Debates about Popular Culture
492
Indirect Effects of the Media
505
Glossary
533
Copyright

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About the author (1988)

Melvin L. DeFleur is currently Professor of Mass Communication in the College of Communication at Boston University, where in 1994, he assumed the duties of Director of the School of Mass Communication and Public Relations, a post he occupied for three years. Previously, he held the John Ben Snow Endowed Chair in mass communication at Syracuse University. He has served on the faculties of six universities, three times a departmental chairman and once as a graduate dean for research. Twice, he was a Fulbright Professor to Argentina. He has been responsible for the development and administration of several Ph.D. programs. His scholarly interests focus on human communication. His research interests and publications include theories of the fundamental nature and consequences of mass communication in contemporary society. He has received grants from the National Science Foundation and other federal and private agencies, plus numerous honors and awards. His publications include a long list of articles and more than a dozen books, a number of which have been translated into various languages. He has received numerous awards and recognition for his scholarly work. He holds a BA from St. Louis University, plus an MS and PhD from the University of Washington.