Understanding mass communication

Front Cover
Houghton Mifflin, 1981 - Language Arts & Disciplines - 516 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Process of Mass Communication
3
THE NATURE Defining Mass Communication 6 Elements of Human
23
The Media in an Economic and Political Environment
69
Copyright

15 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1981)

Melvin L. DeFleur is currently Professor of Mass Communication in the College of Communication at Boston University, where in 1994, he assumed the duties of Director of the School of Mass Communication and Public Relations, a post he occupied for three years. Previously, he held the John Ben Snow Endowed Chair in mass communication at Syracuse University. He has served on the faculties of six universities, three times a departmental chairman and once as a graduate dean for research. Twice, he was a Fulbright Professor to Argentina. He has been responsible for the development and administration of several Ph.D. programs. His scholarly interests focus on human communication. His research interests and publications include theories of the fundamental nature and consequences of mass communication in contemporary society. He has received grants from the National Science Foundation and other federal and private agencies, plus numerous honors and awards. His publications include a long list of articles and more than a dozen books, a number of which have been translated into various languages. He has received numerous awards and recognition for his scholarly work. He holds a BA from St. Louis University, plus an MS and PhD from the University of Washington.

Bibliographic information