Understanding media economics

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SAGE, May 24, 2002 - Business & Economics - 184 pages
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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

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Contents

Introduction to Media Economics
1
Competitive market structures
8
Economies of scope
14
Copyright

21 other sections not shown

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Media Literacy
W. James Potter
No preview available - 2005
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