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Attitudes and Beliefs
A Theory of Human Needs
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acceptance achievement action adaptation advertising appeals argu arguments Aristotle attention Attitude Change attributed Attribution theory audience analysis basic behavior belief system biological both-sides persuasion Cacioppo campaign candidate cause Chapter cocaine cognitive-response theory commercials consider credibility critical thinking discussed dissonance effect Elaboration Likelihood Model emotional Evaluation evidence example fallacy favorable feel Figure goals human ignoratio elenchi important influence intent interaction interest interpersonal involved issue Kenneth Burke Leon Festinger less logical ment Milton Rokeach modes of persuasion motivation movement needs noncommitment one-sided one's organization orientations Otto perceived persuasive message persuasive strategy pit bull political position predict probably problem PROJECTS AND TASKS propaganda reasoning receivers rhetorical rhetorically sensitive Roger Ailes role saturated fats Self-perception theory sender sequence situation Social Psychology speaker specific Speech Communication suasion suggests thought tion topic two-sided unethical values York