Understanding Persuasion

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Prentice Hall, 1993 - Persuasion (Psychology) - 264 pages
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Contents

Attitudes and Beliefs
14
Summing Up
29
A Theory of Human Needs
49
Copyright

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About the author (1993)

Raymond S. Ross, Ph.D., is the author of 20 editions of eight popular college textbooks and has served on the faculties of several major universities. At 19, as an ASTP soldier, he was promoted to staff sergeant and, in heavy combat, saw his squad suffer 7 killed in action and 14 wounded. For his WWII service, he was awarded the Combat Infantry Medal, the Purple Heart and the Bronze Star. He lives in Traverse City, Michigan with his wife, Ricky.

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