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Human Motives and Needs
Sources of Influence
7 other sections not shown
action advertising appeals arguments Aristotle attention Attitude Change Attribution Attribution theory audience analysis basic behavior belief system Billy Sims biological body both-sides persuasion campaign cause Chapter choice Chrysler Cordoba codes cognitive Cognitive Dissonance context deposit law Detroit Lions discussion dissonance drinking age effect emotional ethical evaluation evidence example fallacy feel Figure function goals Hollingworth Homeostasis Hovland human important impression influence intent interaction interest interpersonal involved Irving Janis issue Journal of Speech logical mode of persuasion motivation movement one-sided one's organization perceived perception person Persuasive Communication persuasive message position predictions presented probably problem PROJECTS AND TASKS purpose range of acceptance reasoning receivers response rhetorically sensitive Rock music role saturated fats self-concept Self-perception theory sender sequence situation social judgment theory Social Psychology soup source credibility speaker specific Speech Communication Speech Monographs suggests theory thinking two-sided unethical York